The world’s performing arts landscape is vibrant and dynamic, with numerous innovative and exciting works emerging. However, despite the rich diversity of cultures and perspectives represented in various venues, the ongoing underestimation of Asian shows, including those from Korea, goes unnoticed in the global publishing and licensing markets.
Unfortunately, Korean musicals and plays have often been created in Korea, enjoyed briefly by Korean audiences, and then disappeared from the stage. Adjacent art genres such as films, Netflix dramas, K-pop music, and contemporary arts have also struggled to gain traction, but once exposed to the global market, they immediately became top content.
In this article, I would like to examine the causes of this gap as perceived by the Korean performing arts industry and suggest ways to break down barriers and create a fairer global showbiz market.
The reasons for the underestimation of Korean performances are as follows:
- Market demand
- Language barriers
- Cultural differences
- Intellectual property rights
- Lack of domestic performance rights sales institutions
More details will be published in the April issue of the “Korean Theatre Review,” which will soon be available on http://ktheater.bravod.co.kr/sub2_1.html.
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