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Welcome to ILOVESTAGE!

About us

ILOVESTAGE.com is the first website that is dedicated exclusively to covering London theatre and celebrating West End and off-West End theatres in Korean and Chinese. ILOVESTAGE.com is the newest website that focuses on London theatre, and continues to be a leading source for London theatre news, London theatre reviews and London show listings.

ILOVESTAGE was founded by JY Kim, UK correspondent of Korean Theatre Review (issued by the National Theatre Association of Korea) in 2006, and the website built loyal visitors from Korea who used the site to plan trips to the West End and beyond. In 2016, ILOVESTAGE.com built ouyouline.com for the Chinese market in partnership with major travel agencies, theatre productions, and a ticketing company, a STAR-affiliated ticket retailer. Its partner company has 200 staff at offices in central London, plus 10 shops and sells over 2.5 million theatre tickets annually, as well as hundreds of thousands of restaurant covers, attraction tickets, exhibitions and hotel breaks. We have a dedicated friendly team, who specialise in getting your tickets quickly and efficiently plus we have a passion for customer service. We have allocations of tickets for all the West End theatres and playhouses. 

The ILOVESTAGE.com site was relaunched in 2022 during the pandemic period with a new website and redesign, while maintaining all information on London shows. There are over 10 years of theatre news and features on ILOVESTAGE.com, as well as up-to-date news and the latest development.  

Its Chinese website, the www.ouyouline.com was created in 2016 to cover fast-growing Chinese market. In 2017, ILOVESTAGE.com had exclusive sales deals with Ctrip in China and Coupang in Korea providing the best seats for all the top London shows, including those hard to get 'sell out' shows and some fantastic bargain deals with half-price and discount tickets and industry news.

Its founder, JY Kim is the managing director and producer of ILOVESTAGE. He engages in producing shows and consulting theatre companies, various national institutions, policymakers, and the overseas distribution of Korean shows. He also writes Korean performing arts webzines and monthly magazines to deliver the industry news regularly.

Welcome to ILOVESTAGE.com – the original and only London Theatre Guide both in Korean and Chinese since 2016.



2020.14Oct (from 1:12:25): https://www.facebook.com/watch/?v=2756266437940741

2020.07Sep SBS news: https://news.sbs.co.kr/news/endPage.do?news_id=N1005960740

2020.08Apr: https://webzine.sac.or.kr/?p=2412

2019.Dec: http://kiss.kstudy.com/thesis/thesis-view.asp?key=3720935

Interpark PlayDB: http://www.playdb.co.kr/artistdb/detail.asp?ManNo=26372


Secure Online Booking

ilovestage.com provides secure online reservation facilities for all London Theatres. We hold large ticket allocations and purchase stock in advance for the major West End productions to ensure maximum ticket availability all year round. We work hard to bring you up-to-date information together with best ticket availability and prices.


Special Offers

At ilovestage.com, we always try to take the prices down. We work closely to show producers to bring you cheap theatre tickets. Ticket offers are usually available for midweek performances but also on Saturday matinee performances depending on the show. In the event we can’t get a discount we do charge a booking fee in line with STAR Guidelines.


Buying With Confidence

All theatre tickets provided through this website respect the rules set by the Society Of Ticket Agents and Retailers (STAR).
When Buying a theatre ticket, make sure that you know:

  • Face value* of the ticket
  • Any additional booking fees
  • The location of your seats (seat numbers)

 In Development


See what we have produced



Note: Website under re-construction.

Please do not make any payment.